Online Digital Marketing Courses in Pune

• Importance of digital marketing for businesses
• Traditional vs digital marketing
• Key digital channels
• Understanding Customer journey & DM Funnel
• How to make a digital marketing plan
• Target market research
• Crafting communication for TG.
• How to do Media Selection
• Creating lead capture systems
• Building lead nurture systems
• Making sales strategy on Digital platforms
• Improving CX and LTV on digital
• What is Retention marketing

In this module, we will be building web assets live in the class

• Website fundamentals – Hosting & domain
• Types of websites based on industry
• TLDs & types of them
• Domain name selection best practices
• CMS basics and popular CMS options
• How to install wordpress on hosting
• Configuring WordPress in detail
• Installing & building pages with Elementor

Building High-Converting Landing Pages:

• Landing Pages vs web pages
• Doing research for LPs with ChatGPT
• Structure of million-dollar landing pages
• Landing page copywriting with AI
• Live – Making a fully functioning LP without code

• Fundamentals of SEO
• Understanding working of Search engines
• What are Crawling and Spiders?
• What are Processing & Rendering?
• What is Indexing?
• Top Google Algorithm updates
• Black Hat, White Hat, Grey Hat SEO
• On-Page SEO and top factors
• Using E-E-A-T, YMYL content
• Keyword research with SEMRush
• Using WordPress plugin – Rank Math
• Optimising HTML tags
• Understanding Technical SEO
• Website architecture, speed and core web vitals
• Schema Markup
• Off-Page SEO and Link
• Building strategies
• Using ChatGPT for SEO

This module will have 7-10 hours of learning (covering everything you need to run ROI-focused Meta Ads with latest strategies)

• Benefits of Facebook & Instagram Ads
• Ad Manager vs Business Manager.
• Setting up Ad Manager and billing
• Meta policies to avoid getting banned
• Ideal Campaign structure
• Campaign objectives teardown
• Audience research & Targeting with ChatGPT.
• Pixel & CAPI setup
• ABO vs CBO/ACB Strategy
• Result optimization strategy
• Choosing the right budget
• Ad creatives & Copywriting
• Running Retargeting campaigns
• LookAlike Custom Audiences
• Sales & Lead Gen campaigns
• Important Metrics, Analytics & Optimization
• Horizontal & Vertical Scaling strategies

• Google Ads fundamentals
• Goal types in Google Ads
• Creating an Ad Account
• How does Auction (real-time bidding) work in PPC
• How does AdRank algorithm work
• Key Bidding strategies
• Search campaign setup
• Keyword research & intent mapping with a live case study
• Match types
• DSA & RSA
• Ad copywriting
• Setting up conversion tracking & Attribution
• Running Performance Max campaigns
• Advanced optimization & scaling technoques
• Display Ads and targeting
• Running Youtube ad campaigns

• Importance of social media as a part of marketing mix
• 5-step social media strategy
• Product vs brand
• Brand building models
• Brand identity prism
• How to build audience personas
• SM Case studies
• Cementing Brand Positionin
• Setting social media KPIs for a brand
• Setting social media KPIs for a brand
• Establishing tone of voice
• How to choose SM platforms
• Content creation tools
• Content publishing tools
• Listening, Monitoring and ORM
• Doing an Social Media Audit
• Using ChatGPT for social media

• What is marketing automation and how can it help businesses
• Daily-life examples of automation
• No-Code automation fundamentals
• Trigger vs Action events
• No-code automation tools to deploy
• Understanding Application Programming Interface (API)
• Polling vs Webhooks
• Building single-step workflows.
• Controlling data between multiple apps with multi-step workflows
• Lead capturing and nurturing with automation
• Automating Whatsapp for acquisition, retention, and LTV
• Creating email autoresponder sequences

• Understanding permission-based marketing
• Why is Email marketing necessary for businesses
• Myths around Email marketing
• What is Email Deliverability and what affects it
• Selecting the right ESP – Email marketing tool
• Creating an Email marketing framework for a business
• Decoding “Lead Magnets”
• How to create the perfect Lead Magnet
• How to create the perfect Lead Magnet
• Strategies to improve email open rate.
• Email sequences
• Email Automation as a part of Marketing Funnel

• Introduction to WordPress Dashboard
• Installing & configuring WordPress on a server
• Understanding WordPress themes & customizing themes
• Creating and managing pages
• Building and organizing menus & navigation
• Working with widgets and sidebars
• Installing and configuring essential plugins
• Customizing website appearance (header, footer, layouts)
• Setting up homepage and blog page
• Managing media (images, videos, galleries)
• Basic SEO setup (using SEO plugins)
• User roles & permissions in WordPress
• Backups & basic security settings
• Introduction to page builders (Elementor, Gutenberg)
• Website maintenance & updates (themes, plugins, core)

• Using LinkedIn for marketing
• Outreach strategies on LinkedIn
• Generating leads via LinkedIn
• Importance of Personal branding for job search & business owners
• Creating a personal branding statement
• Setting up & optimising Linkedin profile
• Using other social media platforms for professional branding
• Content strategy for personal branding
• Building a tactical Resume for job search
• Crafting customised cover letter
• Behavioral interviews and STAR method
• Preparing for interviews (phone, video, in-person)
• Salary negotiation tactics
• Leveraging online and offline networking opportunities
• Practical tips and live exercises