If you are looking to start your digital marketing career in India or anywhere in the world, we understand that it might be a little overwhelming at first. But with the right and clear information about career growth in digital marketing in India, you will be able to understand the options available and choose the right one. In this blog, we will give you all the necessary information you need before starting your career in digital marketing. Be sure to stick to the end of the blog for some tips on starting a successful career growth in digital marketing. But before we get started, let’s shed some light on why digital marketing is gaining so much popularity and what is the professional career growth in digital marketing in India. For all the inexperienced, career growth in digital marketing is the marketing of your products / services through digital channels and means and making them visible to viewers and turning them into customers and retaining them. The scope of digital marketing in India has grown since its introduction due to its ability to market products and services to a wider global audience at affordable prices. Choosing to advertise your products online only to those who meet your target audience criteria or remarketing your ads specifically to people who have shown interest in the past has been one of the many reasons marketers have moved on to digital marketing. And to top it off, since the covid-19 crisis hit the world, digital marketing has been adopted by small or large companies because it has proved to be one of the most effective ways to conduct marketing campaigns even while their audience was stuck to home. New digital marketing trends kept emerging and didn’t stop. Digital marketing has really helped many businesses survive and recover in these difficult times. Therefore, digital marketing quickly became a necessity for every company rather than a choice, from a newly effective marketing component. Creating an online presence and meeting consumer needs was extremely vital to surviving the growing competition. With the increase in the time people spend on their phones and on the internet, it was obvious that businesses needed to shift their focus there. Hence, with the growing need for digital marketing in every business due to the benefits of digital marketing, the career growth in digital marketing has proven to be commendable.
Let’s take a quick look at the professional career growth digital marketing now.
Career Growth In Digital Marketing
For starters, here is a statistic on how the digital advertising industry in India has been evaluated over the years. Let’s take a look.
The digital advertising industry across India had a market size of around 47 billion in 2015, which rose to a market size of around 199 billion in the 2020 financial year. This figure is expected to rise to 539 billion rupees from the financial year 2024, indicating massive growth in the digital advertising segment.
This shows that a lot of money is being pumped into these digital channels today, which as a result means that digital marketing activities are being used enormously. To run these tasks smoothly, they need highly skilled professionals to look after them. So this is a positive statistic that points to a motivating career area in digital marketing in India.
Why Digital Marketing Importance for student?
According to the Economics Times, the digital marketing profession is one of the top 5 professions to watch in 2014. This is due to the huge demand from the industry for digital marketers, but there is still a lack of talent and professionals.
I generated 5 reasons for marketing students in India to learn digital marketing. Let’s see it.
Digital Marketing is the Future of the Marketing :
According to Forrester, digital marketing is gaining so much ground that “digital marketing” will become “marketing” in the near future. Before you doubt this statement, let me tell you, we are surrounded by digital technologies such as smartphones, tablets, smart TVs, smart cars and now smart homes as well. Furthermore, recently our digital consumption has increased dramatically, a study approves it which found that the United States consumes more Digital Media than TV. At this juncture, businesses, governments, organizations, nonprofits, and communities are spending huge amounts on targeting, attracting and engaging their audiences. Therefore, this may be the main reason to learn digital marketing, as it is definitely the “marketing” of the future.
Industry Demands for Digital Marketing Skills :
As mentioned above, the digital marketing profession is listed in the top 5 professions to watch in 2014. This directly means that the industry is increasingly realizing the importance of digital marketing in India and hence hiring marketing professionals with skills and knowledge in it. In India, we have real estate, hotel and travel industries, B2B companies, B2C companies, retail, consulting, manufacturing, export-import and many other industries, which are eagerly looking for digital marketing professionals to hire. However, the industry is facing a talent crisis, as there is more demand than supply. Just go to Naukri.com, Monster.com, timesjob.com etc. And search for “Digital Marketing Jobs” and you will be surprised by the question.
Marketing Strategy Incomplete without Digital Strategy :
In your marketing strategy development assignments, during your MBA / Marketing course you wouldn’t have missed including the role of digital / internet / online marketing. Also, ask any marketer today, they will tell you how important digital strategy is to their marketing strategy. This is because no company / organization wants to lose another means of revenue generation or fall behind its competitors. Therefore, once again the importance of digital marketing in your marketing career increases exponentially.
Digital Marketing Opens Up Wide Variety of Job Prospects :
If you think digital marketing is just digital marketing, let me tell you it’s not, there is more. There are many areas in it like search engine optimization, social media marketing, content writing, text writing, online advertising, conversion rate optimization and inbound marketing, etc. You can learn the basics of all of them and develop specialization in one of them to help you gain better prospects. While taking a course in Digital Marketing you have many options to choose from that can land you a variety of jobs.
You Can Start Your Own Business or Earn Independently :
One of the important benefits of a digital marketing career is that you can start your own business or just work independently. By searching using keywords such as “hire a digital marketing professional” or “freelance digital marketer”, you will find a number of people online providing services from small to large companies around the world.
WHAT IS DIFFERENCE BETWEEN DIGITAL MARKETING AND TRADITIONAL MARKETING?
Put simply, digital marketing uses digital channels like websites and social media as tools for marketing communication. If you use social media, you will be familiar with the advertisements that appear in your stream – this is digital marketing.
Traditional marketing, on the other hand, involves traditional channels, such as billboards and print media. Think Don Draper in Mad Men brainstorming TV and copy business ideas for Coca-Cola. Until the development of the internet in the 1990s, traditional marketing was pretty much the only type of marketing.
The main difference between digital and traditional marketing is the means by which an audience meets a marketing message. While traditional marketing uses traditional media such as magazines and newspapers, digital marketing uses digital media, such as social media or websites. Of course, traditional marketing doesn’t mean it’s old fashioned. Traditional marketing still plays an important role in the lives of people with the ever-increasing need to get out of the digital world. The immersive experience of a high-impact TV commercial and the tactile nature of a copy of Rolling Stone magazine are as important today as they were 20 years ago due to their lasting effects on your memory. You subconsciously attach yourself to their brand emotionally, which means they will stay on top of your mind. Likewise, digital marketing is just as important as traditional marketing, if not more so. Digital marketing uses every touchpoint of your daily internet use to reach you. If you’re Googleing holiday ideas for your next weekend, chances are you’ll see a bespoke sponsored ad from Sky Scanner right after that. Using the internet for several hours every day is a normal part of most people’s daily life. Digital marketing uses this to its advantage by cleverly weaving marketing communications into every digital channel.
Why is digital marketing so effective?
There are several ways and means to get the best out of digital marketing strategy. Understanding how digital marketing works is vital. Below is an overview of why digital marketing is so effective as an advertising medium and the various tools you can use to get the most desired results. Digital marketing gives entrepreneurs the freedom to advertise and promote their products or services and to receive an immediate response. Entrepreneurs can take advantage of this marketing method as it is inexpensive and easy to start.
All you need to do is choose an advertising medium that works for you and your business goals. Your site will eventually receive more traffic and therefore more sales. The digital marketing strategy you choose will increase the visibility of your site so that you get more qualified visitors. Specifically, the following types of digital marketing strategies are traceable and allow advertisers to ultimately increase the return on investment.
Types of Digital marketing strategies
- Search engine optimization
- Pay per click
- Social media advertising
- Marketing by e-mail or newsletter
- Affiliate Marketing
- Advertising banners
- Rich Media Ads: Interactive media such as online video directories
- Online advertisements
- Advertising networks
The only purpose of effective online marketing is to use a strategy that has the lowest possible cost and investment risk, in order to maximize sales potential and receive a high return on investment.
Major Roles in Digital Marketing
Digital Marketing Manager :
Digital marketing managers strategize and implement a brand’s full digital presence. They leverage every channel in digital marketing to promote a company’s products / services with the key goal of increasing sales in a cost-effective way. As a digital marketing manager, you should have over 5 years of experience and the necessary certifications to support your experience. Your primary responsibilities as a digital marketing manager are to lead the marketing team and report to the company’s digital marketing chief or vice president. Digital marketing managers are also responsible for planning and managing overall campaigns to bring together the different components of digital marketing to make them efficient and successful.
Search Engine Optimizer :
Search engine optimization refers to the ranking of the website or a web page in the search engine results. Anyone involved in SEO must work on analyzing, reviewing and optimizing websites using organic SEO techniques. You also need to develop content with powerful keywords to increase website traffic. SEO is a developed landscape as search engine algorithms are updated daily, so you need to keep an eye on the latest trends and news about what search engines are changing.
Social Media Marketer :
As the name suggests, social media marketing is about managing a company’s presence on social networks which include Facebook, Instagram, Twitter, Linked In, Pinterest, etc. Social media marketing specialists also design and execute a comprehensive social media strategy for a business. The role of social media marketers is to create a social media strategy, create content based on it, publish this content and keep an eye on some key metrics such as reach, impressions and engagement of followers. You also need to conduct paid advertising on platforms like Facebook and Instagram to generate more leads that can eventually convert into actual customers.
Content Marketer :
As the role suggests, content is a key part of this job. Content marketing involves creating content for the online world. This can be done in the form of blog articles, videos, email newsletters, social media content, etc. The main goal of the content marketer is to create valuable content and distribute it through relevant channels to retain and attract an audience and increase website traffic. As a content marketer, you have to work on various tasks such as running a blog, creating drip campaigns, copywriting, guest blogging, PR and video creation.
Email Marketer :
Email is a form of marketing we’ve all been using for years, yet it still remains one of the most valuable marketing strategies around. Statistics state that email marketing has a return on investment (ROI) of $ 42 for every $ 1 spent, making it a higher return than you can expect from any other form of marketing, digital or not. The medium is fast, accessible and inexpensive, which makes it a powerful tool for companies to connect with people. As an email marketer, you need to focus on building an email list, creating personal and customizable emails tailored to your customers’ interests, and caring for leads through written communication. An email marketer will also need to run end-to-end campaigns, create newsletters, and update customers on new products to promote the brand and increase customer acquisition.
Search engine marketing specialists are responsible for paid ads on all search engines and display networks. If the numbers don’t intimidate you and you have great analytical skills, search engine marketing could be a great choice for you. Strategies for Search Engine Marketers Advertising campaigns, targeting, budgeting and bidding to ensure your ads reach the right people. They write compelling ad copies that engage viewers with ads. They also monitor performance and make changes. Learning Google Ads is the best way to start a career in SEM.
SEO Specialist for Voice Assistants :
More and more people are using voice assistants today and their use will continue to increase. Google Assistant, Alexa, Cortana, and Bixby have a huge range of features. If a user is looking for a product or service using these assistants, it is imperative that your business be suggested. This is where the role of an SEO specialist for voice assistants comes into play. Their task is even more difficult because they only have one slot to rank the top slot. Only if a company ranks first for search engines will voice assistants take it and tell users about it.
Video Production for newer social media platforms :
Video production and marketing have quickly become the centerpiece of any marketing strategy. Every business pushes video content as it quickly grabs users’ attention. It is no longer just a means of entertainment, but a powerful tool for promotion and lead generation, especially on social media platforms. With the emergence of social media platforms like TikTok, brands need to be ready to attract consumers to these platforms. These companies will need video producers who can produce engaging content that would work on newer platforms. If you have these skills, they will be very useful over the next decade.
Paid Media Specialist :
A paid media specialist is responsible for driving traffic to your web portals via online advertising on platforms such as Facebook, Instagram, Google, etc. As a paid media specialist, you need to have the best of both worlds: a mix of creativity and an analytical mind. They need to be quick to identify which platforms would be best to reach their audience and creative with their media buying skills to get the best input optimization for greater output. 60% of marketing budgets will be allocated to digital spend, which adds to the fact that every digital team needs a paid media specialist. Hence, paid media is undoubtedly a thriving digital marketing career in 2021.
Web Developer :
A web developer should be up to date with the various coding languages used and have a knack for creating a functional and attractive website for the business. A highly skilled web developer analyzes user needs to ensure that the content, graphics and navigation provide a positive user experience. In all cases, a web developer has knowledge of computer software, HTML coding, and graphic design to create a website that offers the best user experience and can achieve business goals. If you are new to this and want to explore and expand your knowledge, sign up for this online WordPress course and learn how to create websites from scratch.