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#1 Best Digital Marketing Course in Solapur

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Join us on an exciting journey of digital marketing courses in solapur
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Rating 4.9/5 by 4500+ students

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Course Highlights

Live Interactive Classes

3 Months

Weekend sessions

Get certified

Top Industry mentors

Practical assignments

Why choose this AI-Powered digital marketing course

Digital Mantra Academy’s Digital Marketing Course is a top certification program in Solapur that provides practical upskilling and hands-on projects. This course will help working professionals, entrepreneurs, freelancers, and freshers upskill while they work or study. The teaching methodology in this course is interactive and is tailored to produce measurable outcomes.

Course Curriculum

Learn each topic in-depth and get confident to get better ROI. Crack any interview you apply for.
Week 1

Fundamentals & Digital Marketing Strategy

* Importance of digital marketing for businesses
* Traditional vs digital marketing
* Key digital channels
* Understanding Customer journey & DM Funnel
* How to make a digital marketing plan
* Target market research
* Crafting communication for TG.
* How to do Media Selection Creating lead capture systems
* Building lead nurture systems
* Making sales strategy on Digital platforms
* Improving CX and LTV on digital
* What is Retention marketing
Week 2

Building No-code website & Landing Pages

In this module, we will be building web assets live in the class
* Website fundamentals – Hosting & domain
* Types of websites based on industry
* TLDs & types of them
* Domain name selection best practices
* CMS basics and popular CMS options
* How to install wordpress on hosting
* Configuring WordPress in detail
* Installing & building pages with Elementor

Building High-Converting Landing Pages:

*Landing Pages vs web pages
* Doing research for LPs with ChatGPT
* Structure of million-dollar landing pages
* Landing page copywriting with AI
* Live – Making a fully functioning LP without code
Week 3

Search Engine Optimization (SEO)

*Fundamentals of SEO
*Understanding working of Search engines
*What are Crawling and Spiders?
*What are Processing & Rendering?
*What is Indexing?
*Top Google Algorithm updates
*Black Hat, White Hat, Grey Hat SEO
*On-Page SEO and top factors
*Using E-E-A-T, YMYL content
*Keyword research with SEMRush
*Using WordPress plugin – Rank Math
*Optimising HTML tags
*Understanding Technical SEO
*Website architecture, speed and core web vitals
*Schema Markup
*Off-Page SEO and Link
*Building strategies
*Using ChatGPT for SEO
Week 4

Facebook & Instagram (Meta) Ads

This module will have 7-10 hours of learning (covering everything you need to run ROI-focused Meta Ads with latest strategies)

*Benefits of Facebook & Instagram Ads
*Ad Manager vs Business Manager
*Setting up Ad Manager and billing
*Meta policies to avoid getting banned
*Ideal Campaign structure
*Campaign objectives teardown
*Audience research & Targeting with ChatGPT
*Pixel & CAPI setup
*ABO vs CBO/ACB Strategy
*Result optimization strategy
*Choosing the right budget
*Ad creatives & Copywriting
*Running Retargeting campaigns
*LookAlike Custom Audiences
*Sales & Lead Gen campaigns
*Important Metrics, Analytics & Optimization
*Horizontal & Vertical Scaling strategies
Week 5

Google Ads - Search, Display, Youtube

*Google Ads fundamentals
*Goal types in Google Ads
*Creating an Ad Account
*How does Auction (real-time bidding) work in PPC
*How does AdRank algorithm work
*Key Bidding strategies
*Search campaign setup
*Keyword research & intent mapping with a live case study
*Match types
*DSA & RSA
*Ad copywriting
*Setting up conversion tracking & Attribution
*Running Performance Max campaigns
*Advanced optimization & scaling technoques
*Display Ads and targeting
*Running Youtube ad campaigns
Week 6

Social Media and Content Marketing

*Importance of social media as a part of marketing mix
*5-step social media strategy
*Product vs brand
*Brand building models
*Brand identity prism
*How to build audience personas
*SM Case studies
*Cementing Brand Positioning
*Setting social media KPIs for a brand
*Setting social media KPIs for a brand
*Establishing tone of voice
*How to choose SM platforms
*Content creation tools
*Content publishing tools
*Listening, Monitoring and ORM
*Doing an Social Media Audit
*Using ChatGPT for social media
Week 7

Marketing Automation & WhatsApp Marketing

*What is marketing automation and how can it help businesses
*Daily-life examples of automation
*No-Code automation fundamentals
*Trigger vs Action events
*No-code automation tools to deploy
*Understanding Application Programming Interface (API)
*Polling vs Webhooks
*Building single-step workflows
*Controlling data between multiple apps with multi-step workflows
*Lead capturing and nurturing with automation
*Automating Whatsapp for acquisition, retention, and LTV
*Creating email autoresponder sequences
Week 8

Email Marketing

*Understanding permission-based marketing
*Why is Email marketing necessary for businesses
*Myths around Email marketing
*What is Email Deliverability and what affects it
*Selecting the right ESP – Email marketing tool
*Creating an Email marketing framework for a business
*Decoding “Lead Magnets”
*How to create the perfect Lead Magnet
*How to create the perfect Lead Magnet
*Strategies to improve email open rate
*Email sequences
*Email Automation as a part of Marketing Funnel
Week 9

Marketing Analytics - GA4, GTM

*Identifying goals to track
*UA vs GA4 and migration
*Setting up GA4 and understanding dashboard
*Important settings of property/data streams
*Event tracking, Purchase tracking, Conversion modeling
*Event parameters vs custom dimensions
*User-scoped custom dimensions, User ID
*Audiences in GA4
*Integrations with Google Ads, Search Console
*Standard and Custom reports
*Segments, funnel analysis, cohort analysis
*UTM tracking and attribution
*Insights & reporting
Week 10

E-commerce Marketing (for D2C)

This module covers marketing & advertising strategies for E-commerce and (D2C) companies.

*Google Merchant Center
*Connecting GMC with website (Shopify)
*Updating and Managing products
*Creating Google Shopping campaigns
*Creating Meta Catalog
*Running Meta Catalog ads
*Analysis and strategy for exceptional performance
*Scaling
Week 11

LinkedIn marketing and personal branding

*Using LinkedIn for marketing
*Outreach strategies on LinkedIn
*Generating leads via LinkedIn
*Importance of Personal branding for job search & business owners
*Creating a personal branding statement
*Setting up & optimising Linkedin profile
*Using other social media platforms for professional branding
*Content strategy for personal branding
*Building a tactical Resume for job search
*Crafting customised cover letter
*Behavioral interviews and STAR method
*Preparing for interviews (phone, video, in-person)
*Salary negotiation tactics
*Leveraging online and offline networking opportunities
*Practical tips and live exercises
Week 12

Capstone Project

*Work on a real brand strategy brief to get real-life experience
*You will be working in teams to simulate actual agencies or brand teams
*Share recommendations with client-brands or agencies
*Get noticed by experts and open up career opportunities
Limited Seats. Apply now to avoid missing out!

Who is this course for?

Digital marketers

Traditional marketers

Students / Freshers

Business owners

Housewives

Freelancers

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Discover the wide range of digital marketing tools that will be taught as part of your digital marketing training in Solapur.

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On completing this Digital Marketing Course, you get a dual-specialisation certificate in Digital Marketing and in Generative AI.
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The Top Digital Marketing Institute in Solapur

Digital Marketing Institute in Solapur

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Digital Marketing Courses in Solapur

Awarded By

Puranik Builders: New Generation Land

Digital Marketing Training Course in Solapur

Awarded By

Goal Ganga Groups : Tomorrow Land

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