The Most Popular Job Role and Salary for Digital Marketing in India
- Social Media Marketing Jobs
- Search Engine Optimization (SEO) Jobs
- pay per click (PPC) Jobs
- Content Writing jobs
- Other Digital Marketing jobs
- FAQ
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If you are the one who is looking for a digital marketing job with a good salary, then here it is. Here I have shared the role & salary of every possible position in Digital Marketing, which will surely help you choose your career and provide some FAQ to clear your doubts.
Digital marketing has become a major hub in the Indian economy. With the arrival of companies online, massive amounts of money are being made by marketers. The market in India is growing at an incredible rate, which has given rise to many jobs for digital marketers.
Research shows that digital marketing is one of India’s fastest-growing career opportunities.
In this blog, I’ll tell you every possible job & role & salary in each specific term in digital marketing.
So, let’s begin,
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Social media Marketing
Statistically speaking, around 4.7 Billon people are regularly active on social media that almost 60% of the world’s population; that’s nice…!
But another fact is 76% of that purchase products online via social media, now that’s awesome…!
In India, the figure is around 49% of total social media users; that’s pretty good…!
Can you imagine the scope of social media?
Hence social media marketers have huge demand in India, that’s why many jobs are available for social media, but major job roles of social media are as follows
Social media executive:
Social media marketing specialist:
Social media marketing manager:
Social media executive:
Role:
- tracking user interaction with and response to each post
- working together with multimedia designers and videographers to make sure posts are interesting.
- Content preparation for promotion across multiple social media platforms.
Salary:
- The Social media marketing executive’s salary in India is around ₹1.2 LPA to ₹5.3 LPA.
- The average salary for this job is around ₹3 LPA
Social media marketing specialist:
Role:
- A social media expert is responsible for producing and posting Content across all social media channels.
- Manage site metrics, engage with readers, and be responsible for creative design.
- A Social Media Specialist must be aware of the target audience for each social platform.
Salary:
- The salary for social media specialist in India is between ₹2 LPA to ₹9.1 LPA
- The on an average salary for social media specialist is ₹4.2 LPA
Social media marketing manager:
Role:
- Defining clear goals and reporting on ROI
- Create and implement a social media strategy that aligns with the company’s goals.
- Conduct research on current standard trends as well as audience preferences.
Salary:
- The Respective salary for a social media marketing manager is between ₹1.2 LPA to ₹10.5 LPA.
- Ans the average salary for this role is approx. ₹4.1 LPA
Search Engine Optimization (SEO)
A website without seo is as waste as Maggie without its flavor. SEO is a practice to rank and get some traffic from organic search results in search engines like google and Bing.
Many huge companies prefer to do seo for their website to get leads organically from search engines.
Seo gives a company an organic edge to acquire clients; that’s why many smalls companies now understand the power of seo and slowly shifted from paid to organic; that’s why seo is producing many high-paying jobs also, some of that is as follows
SEO Executive:
SEO Analyst / Expert:
SEO manager:
SEO Executive:
Role:
- Implementing on-site and off-site online SEO competition analysis
- Developing top-notch SEO content
- Providing keyword research and content optimization.
Salary:
- The salary for a seo executive job is between ₹1.0 LPA to 4.0 LPA, respectively.
- The average salary for seo executive is ₹2.0 LPA
SEO Analyst / Expert:
Role:
- Track metrics like organic traffic, conversion rates, and time spent on the page.
- Monitoring and reporting on search trends and SEO performance
- putting link-building methods into action
Salary:
- The respective salary for this role is between ₹1.2 LPA to ₹5.0 LPA in India
- The average salary for seo analyst is around ₹2.5 LPA
SEO manager:
Role:
- Create and implement effective SEO strategies
- Examine technical SEO concerns and make recommendations for solutions.
- Monitor and report on data about traffic, rankings, and other SEO elements.
Salary:
- The seo manager salary in India is between ₹3.3 LPA to 17.4 LPA
- On average seo, managers could expect around ₹6.9 LPA
Pay per click (PPC):
Although many industries don’t need seo for their website or landing page, such initiatives include real estate projects.
Everybody knows seo is a long-term game, but what about the short term? Then the solution is paid advertisement.
PPC is just a paid ads model, which means we should pay a specific amount for each click user who clicks on your ad.
For many industries, paid ads are necessary, and the scope of paid ads is growing daily and providing many jobs.
PPC analyst:
PPC Specialist:
PPC manager:
PPC analyst:
Role:
- Examines the number of clicks generated by specific ads and other internet elements.
- When campaigns fail, the pay-per-click analyst will investigate why the Content isn’t engaging customers and how it might improve.
- Discover new advertising possibilities
Salary:
- The PayScale for this role is between ₹1.7 LPA to ₹6.2 LPA
- The average salary for a ppc analyst is about ₹3.5 LPA.
PPC Specialist:
Role:
- Track metrics like organic traffic, conversion rates, and time spent on the page.
- Monitoring and reporting on search trends and SEO performance
- putting link-building methods into action
Salary:
- The respective salary for this role is between ₹1.2 LPA to ₹5.0 LPA in India
- The average salary for seo analyst is around ₹2.5 LPA
PPC manager:
Role:
- Take part in the formation of effective paid search strategies
- Launch and optimize different PPC campaigns
- Monitor the budget and modify bids to maximize ROI.
Salary:
- The salary for ppc manager in india is between ₹4.2 LPA to ₹17.4 LPA
- The on an average salary for this role is around ₹8.6 LPA
Content Writing:
I want remember you. The iconic quote from bill gates is “Content is a King” that’s a very powerful quote.
Only Content is the one thing that everybody loves to see, hear, and watch. No matter how amazing your website or social handle is, if it doesn’t have engaging Content, it equals trash.
Content marketing is evergreen in digital marketing and has scope in the past, present & future.
So, let’s talk about jobs. Here are a few jobs that are Booming in the industry:
Copy Writer:
Blog / Content Writer:
Copy Writer:
Role:
- Create a clear, appealing copy with a wonderful style.
- Collaboration with creative professionals on marketing projects and campaigns
- Copy should be edited and reviewed as needed.
Salary:
- The iconic salary for this role is between ₹1.9LPA to ₹6.7LPA in india.
- The averagely salary for copywriter is ₹3.6LPA.
Blog / Content Writer:
Role:
- Analyze industry-related concepts.
- Before publishing a blog post, recheck and edit it.
- To increase web traffic, conduct simple keyword research and follow SEO guidelines.
Salary:
- Salary for content writer is between ₹1.2LPA to ₹6.0LPA
- The on an average salary for this role is ₹3.0LPA
Other Stunning Jobs in Digital Marketing:
Web designer & Developer:
Email Marketing Specialist:
Digital Marketing Executive:
Digital marketing manager:
Web designer & Developer:
Role:
- Website design testing and improvement
- Developing standards and guidelines and best practices
- Creating sample pages with colors and fonts
Salary:
- The salary for web designer is between ₹1.2LPA to ₹7.1LPA
- The Average salary for this role is ₹2.8LPA
Email Marketing Specialist:
Role:
- Doing market research to understand current user behavior better.
- Maintaining records of a customer who have chosen to receive our connections.
- Going to produce error-free copy
Salary:
- The salary of an Email Marketing Specialist in India ranges from 2.4 Lakhs to 14.1 Lakhs.
- Average annual salary of ₹ 4.7 Lakhs
Digital Marketing Executive:
Role:
- Plan and maintain the company’s ongoing social media presence.
- Launch optimized online advertisements through Google Ads, Facebook, and other platforms to elevate company and brand awareness.
- Provide innovative content marketing ideas and keep the website up to date.
Salary:
- The Salary for digital marketing executive is between ₹1.2LPA to ₹5.0 LPA
- The average annual salary for this role is about ₹2.6LPA
Digital marketing manager:
Role:
- Planning digital marketing campaigns such as web, SEO/SEM, email, social media, and display advertising
- Keeping a social media presence on all digital channels
- Measuring as well as reporting on the outcomes of all digital marketing campaigns.
Salary:
- The salary for digital marketing salary is between ₹3.2LPA to ₹19.3LPA
- Average is ₹7.2LPA
Commonly Asked Questions
1. What is highest digital marketing salary in india?
The highest salary that a Digital Marketing Manager can earn is ₹19.4 Lakhs per year.
2. Is digital marketing a good career in India?
Since covid-19, every business in every sector needs to switch to a digital platform to serve and market their targeted audience. Hence the scope of digital marketing is increasing drastically day by day, and the digital marketing sector is offering high-paying jobs as well; that's why digital marketing is one of the hottest careers in India.
3. Which city is best for digital marketing salary?
Someone with 1 – 2 years of experience range. SEO Interns are paid around 15,000 per month in cities like Mumbai, Bangalore, or Pune.
4. What is basic salary in digital marketing that i except
The average salary for a Digital Marketing beginner level / fresher is about Rs 3.0 Lacs to 4.0 Lacs per annum
5. Which field is best in digital marketing?
Here is a list of the most in demand digital marketing skills.
a. SEO Specialist
b. PPC Executive/ Specialist
c. Social Media Expert
a. SEO Specialist
b. PPC Executive/ Specialist
c. Social Media Expert
Bringing It All Together
So finally, we are here for the final summary. I included all major possible job roles in digital marketing. One noticeable fact is that every job has its unique function, and many have almost the same PayScale. Hence, if you have any interest, digital marketing offers you the same package. Did you like any job role?
Afterall, it depends upon you and your skill…
Pratik Khatwate
Co-Founder of Advert Digital Mantra & Digital Mantra Academy
Digital Mantra is One of Best Leading Digital Marketing Academy & Company.
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