Social Media Executive Job Description: The Ultimate Guide

  • Role, Responsiblity & Salary
  • Requirements
  • Skills
  • Current Market Status
  • Interview Questions
  • FAQ

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Want to earn six-figure money? Yes, its possible through social media. There are many high-paying jobs in social media, like manager and director of social media. However, you must start with smaller roles first

‘Success is the sum of small efforts repeated day in and day out ‘ – Robert Collier.

So let us start your social media career as Social Media Executive. In this blog, I will tell you everything about the social media executive job, roles, salary, needed skills, Current market status & also some common interview questions about this job.

Before we go deep, let us know

a white background infographic shows social media executive job description full path roles and responsblity, requirement, skills, salary in graphic format

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Who is Social Media Executive?

A Social Media Executive is a person who controls all social media activities of an enterprise. Such as creating and posting a post regularly and managing all social media paid campaigns.

Simply put, a social media executive is someone who manages all social media platforms under the company’s name. This blog includes posting on different platforms and managing paid ads

Social Media Executive Job Discription

A social media executive is an evergreen profession; whether a social media handle is related to a small business or a major multinational company, it needs a social media executive to manage its social media accounts. So let us describe this job.

What are Roles & Responsibility:

Every job comes with some roles and responsibilities. Although social media executive is a creative and Interesting job, it has some roles to perform and respond to take. Let us know one by one what is the role of social media executive and what are the responsibilities of social media executive.


  1. Create, develop, and maintain a social media plan that is in keeping with the company’s business objectives.
  2. Audit and report across all social media presence, including ROI on a digital ad and spend.
  3. Interaction with the Marketing team on good social media strategies and approaches.
  4. Create creatives for interactions with social media (posts, stories, ads).
  5. Keeps a record of social media team members and provides guidance and advice.
  6. Prepare weekly updates and reports to track progress.
  7. Keep track of new social media trends and behave accordingly.
  8. Could also handle apart a competitive analysis
  9. Keeping a safe database of all login credentials.
  10. Tracking user interaction and response on each post

Requirement for the position

Requirement for socail media executive job in a full discription
  1. Excellent understanding of all popular social media platforms, including their algorithms.
  2. Digital Marketing Certification or Diploma or similar 
  3. A better understanding of performance analysis using various tools.
  4. The writing style has been adjustable and engaging.
  5. Understanding of relevant engagement metrics.
  6. Need experience in a similar industry
  7. Experience in a related industry is required.

Needed skills to dominate competition

what skills you needed to be an social media executive like advertising, copywriting, public realtion, making content, communication skills, editing in graphic format
  1. Excellent understanding of social media platforms.
  2. Advertising
  3. Copywriting
  4. Public Relation
  5. Proofreading and Editing Capabilities
  6. Excellent Oral and Written Communication Skills
  7. Making Content

How Much You Get Paid (Salary):

the avarage annual salary for social media executive job
Ambition Box Report

According to Ambitionbox In India, the typical annual compensation for a Social Media Marketing Executive can make money from ₹1.2 Lakhs to ₹5.1 Lakhs Per Annum . With ₹3.0 lakhs annual average salary.  Salary estimates are based on 129 Social Media Marketing Executive salaries.

After knowing this description, let us see some additional information about this job to identify for you whether this career is the best or not.

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What is Current Market Staus for this job

According to many surveys, 60% (4.5 B) of the world’s total population is now on social media, and 64% of that social media users prefer to purchase any item.

In India, the number is almost 560 Million, and 49% of them prefer to purchase a product online. This is lower than worldwide, but the number of 49% has a huge number of people.

Can you imagine these figures? 

Now you get my point, thats why every business wants to generate clients online but just being online is useless until you get traffic or leads from it.

To beat the competition, its necessary to post on social media on regular basis thats why the role of the social media executive comes into action.

Talking about social media executive job competition

According to, there are almost 8300+ jobs available for post-social media executives. 

a representation for job availablity for social media exective job

In the above image, it’s clear that social media executive have many opportunities with jobs and the payscale is above average Indian payscale. So it’s clear that the social media executive job is a good career option in India. That’s why I wrote this ultimate guide for social media job description.

Must know Interview question:

A famous quote, first impression is the last impression,” – by William Hazlitt is a perfect quote for the interview.

The interview is a key to getting a job and impressing your interviewer with your knowledge and experience.

How can I do this? Simple by just answering the questions.

So in this social media executive job description guide, we’ll see the commonly asked questions by interviewers for this job role.

In this section, I am not talking about that very common questions like

  • Tell me about yourself.
  • What are your interests outside of work?

You can prepare this type of question. I will provide you with a question asking for a job role as a social media executive. Let us see

  1. Which social media networks have you used before?
  2. What is your preferred tool for posting schedules? Why?
  3. How do you stay up to date on social media trends?
  4. What would you provide to our social media team?
  5. How would you handle a user who is spamming our company’s accounts?
  6. How can you react if someone makes a negative comment about our company?
  7. How do you increase our brand awareness?
  8. How do you handle many social media accounts at the same time?

These are the questions that the interviewer generally asks of social media executive job candidates. You can practice this type of question to get this job.

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Commonly Asked Questions

Is social media easy?

Not really...! As a social media marketer, you must understand the fundamentals of social media, such as its algorithm, optimization, and analysis. It is more complex than it seems.

How do I start a social media career?

You can start your social media career with an Internship with a digital marketing agency, get practical knowledge, and start with your social media handles.

Is it worth it for me if I do an internship before the job?

Yes..! Completing an internship with a reputed agency is always value for time. The certificate of competing for an internship adds value to your CV.

What is the highest-paying job in social media?

Social media director is the highest paying job, with an average salary of ₹1,200,000 LPA. in India.

Why did I choose social media?

Because it gives you remote work, no limitation for your growth with social media, and most importantly, its a very creative career you can create your ideas with social media.

Is social media executive a stressful job?

If you work properly, social media is a manageable job. However, it gives you a creative edge to engage yourself.

Bringing It All Together

The current market status for social media is rising day by day. Hence the term social media provides many high-paying jobs. Social media executive is one of these job roles. You need some skills and requirements to get this job. Also, it would be best if you had some presence of mind during the interview. After all, it depends on you..!

We hope that you enjoy this article and find it useful. This wrapper is for this article. Thank you for your time.

Pratik Khatwate

Pratik Khatwate

Co-Founder of Advert Digital Mantra & Digital Mantra Academy

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