Why a career in digital marketing ? What is digital marketing?

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Why a career in digital marketing ?

What do these stats tell you? In recent years, our relationship with the world of social and digital media has undergone a drastic change. This is evidenced by the numbers above that determine the increased amount of time we spend on the Internet. No wonder brands are taking advantage of their customers’ online presence to promote themselves better.

According to a report released by Indian Express earlier this year, about 87 percent of brands benefit from digital media and 38 percent of these companies allocate nearly a third of their budget to digital marketing. With billboards ignoring phone screens and TV ads dedicated to sponsored viral videos, companies are realizing that digital is a way to interact, interact and connect with their customers and target audiences. Little wonder then that there is an increasing demand for digital marketing skills and with the job market booming, there will be a growing supply and demand gap.

If you still have doubts about the direction your career should take or what you should be studying, invest in digital marketing. this is the reason.

  1. Mandatory

The impact of digital marketing is enormous. Brands can reach indigenous markets and previously unaffected consumers through social media and other online tools. And not just brands, but even political leaders are using digital marketing to spread their propaganda. The campaigns of Donald Trump and Narendra Modi were massively successful thanks to their digital advantage.

According to the aforementioned Indian Express report, nearly 80% of marketers in India believe in digital campaigns to drive conversion. So it goes without saying that there is a high demand for digital marketers.

  1. It will help you start your career

In traditional advertising jobs, you may have to wait for the right opportunity to get the experience you need. With digital marketing, the world is your horizon. If you want to stand out from the crowd, build your presence on social media, create a blog or YouTube channel, contribute to online conversations, or show how important you are to employers. There are many examples of people hired after their talents were clearly visible in digital media.

  1. It will allow you to explore different sectors

As a digital marketer, you can explore any niche that you want. From fashion to education, from entertainment to healthcare, the demand for digital marketing lies in all sectors. Also, within the digital marketing framework, there are many different roles that you can choose from: Content Marketer, Social Media Marketer, Mobile Marketer, SEO Specialist, Internal Marketer, Creative Specialist, or even an Online Public Relations Expert.

  1. It does not require specific academic training

The biggest advantage to pursuing a career in digital marketing is that your education is of little importance. Your passion for work, your creativity, and your ability to think outside the box is what matters more than your educational qualifications. However, it is important to know full details of what will happen in the future rather than to go blind. Universities and digital marketing schools such as the Judge Business School at the University of Cambridge have affordable course structures, qualified professors, flexible course schedules, and an excellent network with the industry to give students the exposure they need. Why a career in digital marketing ?

The popularity of digital marketing lies in its profitability and ability to continue building a strong customer base to get your message across. Taking responsibility for building and branding a brand name can be exciting and challenging. Do you think you are ready for this? Why a career in digital marketing ?

Why a career in digital marketing ?

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