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Facebook for business How Facebook marketing will help you grow your business.
Have you heard that advertising on social media doesn’t produce results?
Or is advertising on Facebook no longer worth it as other social platforms evolve?
If so, think again.
Here are just 10 reasons why you should include Facebook in your marketing mix, highlighting the main differences from other social media platforms and its advantages over other digital channels.
- Reach a wide audience
It is undeniable that Facebook offers advertisers one of its largest user bases.
In July 2020, according to Statista, Facebook had more than 2.6 billion users worldwide.
This is more than any other social media platform, and is probably second only to Google Search users.
Top 10 Benefits of Facebook Marketing for Your Business
Not only is the audience on Facebook large, it also includes a lot of demographics.
No matter who runs your business, you should be able to find the audience profile you want on Facebook.
Advertisements
While it is aimed at younger users, given that 62% of users are between 18 and 34 years old, Facebook attracts users of all generations, and 38% go from 35 to 65 years or more.
The old demographics are the fastest growing sectors among Facebook users.
Since 2015, the number of baby boomers (born between 1946 and 1964) on Facebook has grown steadily by two numbers, and those parts of the silent generation (born in 1945 or earlier) have nearly doubled on Facebook, according to the Pew. Research Center.
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- Compliance of B2C and B2B companies
Have you heard that Facebook ads are only intended for B2C businesses?
Prepare to be amazed at how B2B companies run successful Facebook campaigns too.
Business decision makers spend 74% more time on Facebook than other people.
The B2B space is competitive, which means that B2B marketers have to be aggressive when leveraging Facebook.
But with the right targeting, ad format, messaging, and off-Facebook user experience on your site, there’s definitely a chance for success.
Facebook remarketing is the least B2B marketers should consider
We often forget how someone, a B2B target, never stops after leaving the office or calling during snack hours between work obligations.
They are the same person. Remarketing for them on Facebook is a reliable method to consider.
To target new users, Facebook offers these targeting segments that are tailored to B2B needs:
Employee name.
Job title.
Recruitment industry.
Industry of interest.
The size of the employer’s company.
Business travelers.
Another B2B tactic worth following is building lookalike audiences based on your existing email list, website visitors, or customer base.
Although Facebook and the other platforms are not unique now, advertisers have found that they work well with Facebook.
Hawke Media’s advertising strategy on Facebook started with this step and has achieved a 4X return on ad spend. Facebook for business
- Lead the entire path with multiple forms of participation
Of all the digital platforms, Facebook is perhaps the only one that successfully meets the needs of users at any stage of the exchange journey.
Facebook’s ad formats, targeting options, and measurement capabilities align well with any marketing strategy. Facebook for business
It helps if the user is in the proverbial stages of the top funnel, browsing an offer and just beginning their search, or in a negotiation mindset.
Advertising objectives
For the outreach stage, Facebook sponsored stories, video ads, and carousel ads are great ways to get someone’s attention without being too direct.
If users aren’t in a state of mind until they’ve thought of your message, they won’t interact or skip it.
But if so, this is your chance to surprise and delight them with something very visual and memorable and show your service or used product in a way that adds value. Facebook for business
The goal is not to demonstrate widespread benefits.
The goal is to show the user something that interests them and motivates them to investigate further when this is their prime.
If your goal is to click on users in the middle of the conversion process (that is, in the thinking stage), Facebook has six different solutions that meet it.Facebook for business
It is worth noting that it not only allows the user to share on Facebook, but also drives actions Facebook for business
